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- <text id=92TT1773>
- <title>
- Aug. 10, 1992: Struggling Back Into the Black
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1992
- Aug. 10, 1992 The Doomsday Plan
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- THE WEEK, Page 19
- BUSINESS
- Struggling Back Into the Black
- </hdr><body>
- <p>Ford and Chrysler make some money for a change
- </p>
- <p> Detroit finally had something to smile about. After 15 months
- of record-breaking losses that were included in last year's total
- of $7.5 billion for the U.S. auto industry, both Ford and
- Chrysler reported solid second-quarter earnings gains totaling
- $680 million. And the government of China put in an order to the
- U.S. Big Three for $130 million worth of utility trucks and
- minivans--about what they sell during a full year in Japan.
- </p>
- <p> Though Chrysler's hot-selling Viper muscle car ($50,000)
- and Grand Cherokee sports utility vehicle ($20,000) were on the
- market during part of the reporting period, these profits--the
- first since the recession began in 1990--came less from new
- product than from continuing cost-cutting programs and
- reductions in rebates and discounted fleet sales. Even so, there
- were encouraging signs that both companies might extend their
- winning streak. Ford's conservatively restyled Taurus has come
- up a winner in the high-volume midsize-sedan market and is
- steadily gaining on Honda's Accord as the nation's best-selling
- car. Chrysler has nothing but new products to come, including
- its own line of sleek midsize LH sedans to be introduced this
- fall.
- </p>
- <p> A single quarter, of course, does not guarantee a full
- year's comeback. Citing the U.S. economy's anemic 1.4% growth
- in gross domestic product, Ford's chairman, Harold Poling,
- warned that his company intended to stockpile its winnings
- against a traditionally weak third quarter and refused even to
- chip in a dividend boost for shareholders. General Motors is
- expected to remain in the losers' column when it reports its
- quarterly earnings this week, mainly because of huge write-offs
- from its troubled Hughes defense subsidiary. "We haven't had any
- real recovery yet," cautions Shearson Lehman analyst Joseph
- Phillippi. "The automakers are not doing badly, but they're
- still struggling." But for a change, the only red in Detroit's
- auto shops was to be found on its sporty new convertibles.
- </p>
-
- </body></article>
- </text>
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